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End Customers — The SAP Analytics Buying Side

End Customers — The SAP Analytics Buying Side — Analytics Legends section illustration for the SAP Analytics knowledge base (concepts, studies, Academy)

As of 2026-10-10

Edited by , sole editor and publication director — 27 years in the SAP ecosystem. How these pages are produced, and where automation is used.

Buyer-side demand, vendor selection, programme economics, SAP client patterns and compliance ownership across AI Act, DORA and CSRD.

What's inside

24 chapters:

  1. Executive summary
  2. Claim-level evidence ledger
  3. Decision intelligence layer — SAP end customers
  4. Part I — The 3-tier buyer typology × 9-vertical demand matrix
  5. Part II — The 9-vertical demand mix from buyer side
  6. Part III — Vendor-selection mechanics
  7. Part IV — Programme economics
  8. Part V — AI Act × DORA × CSRD compliance ownership
  9. Part VI — Anchor-supplier patterns
  10. Part VII — Buyer-side decision drivers by tier
  11. Part VIII — Methodology + sources + glossary + disclaimer
  12. Part IX — Current SAP Analytics Solutions: What End Customers Actually Deploy
  13. Part X — Reference Implementation Case Studies: Current Named Projects
  14. Part XI — Strategic Moves: Cloud Migration, AI Adoption, Compliance, and M&A
  15. Part XII — EMEA-by-country buyer concentration
  16. Part XIII — Forward-looking 5/10/15-year scenarios
  17. Part XIV — Risk register
  18. Part XV — Buyer-side trust signals and anti-patterns
  19. Part XVI — Sources, glossary (restated), and editorial version control
  20. Cross-study coherence
  21. Board Appendix — SAP Client Value Architecture
  22. Sapphire 2026 Integration Layer — End-Customer Buying Agenda
  23. Part XVII — The corpus view: who actually runs what, and who has a live project
  24. Cross-edition source parity — sources cited in the other language editions

Study card

Edition
v2.1 (2026-10-10: SAP Connect 2026 insert added (Business Suite 7 maintenance dates, consumption-based agent pricing, Joule Work rollout, SAP Reltio); no other content refreshed)
Audience
Practice leads + GTM + end-customer CDOs / VP-Data / Head-of-Analytics commissioning placements + procurement leads at Big-4/SI/SAP-specialist accounts
Coverage
corpus-measured product footprint across 19,137 live SAP end-customer records (Part XVII) · 3-tier customer typology · 9-vertical demand mix from buyer side · vendor-selection mechanics · programme economics · AI Act × DORA × CSRD compliance ownership · anchor-supplier patterns · buyer-side decision drivers
Geography
EMEA priority (DACH, FR, UK, BENELUX) · NA + APAC + MEA secondary — outside EMEA this edition publishes corpus counts only (Part XVII.1b, Africa included), not buyer economics; North American contractor-status regimes (W-2 / 1099 / C2C, California AB5, Canada PSB) are not covered
Refresh cadence
semi-annual (April + October) keyed to procurement-cycle calendars + DSAG Investitionsreport
Sources cited
97

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