AI & Analytics Legends The knowledge platform for SAP Analytics
Expansion Desk

Where to expand next: the SAP AI & analytics market, region by region

Where to expand next: the SAP AI & analytics market, region by region — Analytics Legends section illustration for SAP analytics market intelligence (Datasphere, BDC, SAC, BW/4HANA)

As of 2026-09-30

Edited by , sole editor and publication director — 27 years in the SAP ecosystem. How these pages are produced, and where automation is used.

An SAP AI & analytics practice that operates in one region and wants to open a subsidiary in another needs five numbers before a business plan: who already sells there, who buys SAP there, what is being hired there, who can be hired there, and what a day is worth there. These 5 briefs cut the platform's published spines by region — nothing is estimated, and a region without a measured day rate says so.

The five region briefs

  • EMEA (Europe & Middle East) — 6,508 firms · 7,569 customers · 1,230 opportunities · 64 countries
  • North America — 1,595 firms · 2,336 customers · 194 opportunities · 2 countries
  • Latin America — 808 firms · 1,304 customers · 34 opportunities · 28 countries
  • Asia-Pacific — 1,517 firms · 3,235 customers · 153 opportunities · 43 countries
  • Africa — 1,018 firms · 766 customers · 17 opportunities · 52 countries

Method

All figures are counts over the platform's published spines (firm directory, SAP end-customer coverage by country, live opportunity radar, professional directory, rate cells) as of the build date; nothing is extrapolated. Region = the platform's six-value geography (EMEA holds Europe and the Middle East; Africa is its own region). Group identity comes from the firm-group presence projection. Source artefact: /api/expansion-briefs.json.