Expansion brief
Expanding an SAP AI & analytics practice into EMEA (Europe & Middle East)
As of 2026-09-30
The region in five numbers
6,508
Service providers listed
7,569
SAP end-customers listed
1,230
Live opportunities on the radar
4,528
Consultants in the directory
64
Countries with data
EMEA here holds Europe AND the Middle East; Africa is served as its own region (AFRICA).
Buyers — SAP end-customers by country
| Germany | 1,224 customers |
|---|---|
| United Kingdom | 892 customers |
| France | 782 customers |
| Switzerland | 503 customers |
| Italy | 312 customers |
| Spain | 310 customers |
| Belgium | 309 customers |
| Sweden | 297 customers |
| Netherlands | 256 customers |
| United Arab Emirates | 208 customers |
| Poland | 174 customers |
| Denmark | 156 customers |
Counts of the SAP end-customer corpus per country. The company rows themselves are a Legend deliverable (the SAP customers section and the MCP tool find_sap_clients). SAP customers →
Competition — who already sells there
4,985 of the 6,508 listed providers have no sister entity abroad — the population a foreign practice partners with or acquires; 1,020 belong to a group already present in more than one region.
By kind of provider
| IT generalists | 1,746 firms |
|---|---|
| Unclassified | 1,425 firms |
| Executive search | 1,108 firms |
| SAP specialists | 732 firms |
| ESN / systems integrators | 560 firms |
| Recruitment specialists | 413 firms |
| Big-4 & audit networks | 322 firms |
| Platforms & marketplaces | 109 firms |
| Strategy consulting | 57 firms |
| French local firms | 36 firms |
By country (top)
| Germany | 1,102 firms |
|---|---|
| United Kingdom | 744 firms |
| France | 559 firms |
| Belgium | 479 firms |
| Sweden | 288 firms |
| Spain | 269 firms |
| Switzerland | 265 firms |
| Italy | 250 firms |
| Austria | 249 firms |
| Netherlands | 213 firms |
| Denmark | 151 firms |
| United Arab Emirates | 142 firms |
Talent — consultants and open roles by country
Consultants in the directory
| Germany | 1,728 consultants |
|---|---|
| France | 1,266 consultants |
| United Kingdom | 506 consultants |
| Switzerland | 275 consultants |
| Ireland | 149 consultants |
| Netherlands | 120 consultants |
| Belgium | 116 consultants |
| Spain | 63 consultants |
| Italy | 40 consultants |
| Denmark | 36 consultants |
| Sweden | 29 consultants |
| United Arab Emirates | 26 consultants |
Live opportunities
| Germany | 551 opportunities |
|---|---|
| France | 363 opportunities |
| Austria | 49 opportunities |
| Spain | 35 opportunities |
| Netherlands | 35 opportunities |
| United Kingdom | 30 opportunities |
| Poland | 27 opportunities |
| Switzerland | 25 opportunities |
| Belgium | 24 opportunities |
| Romania | 21 opportunities |
| Portugal | 18 opportunities |
| Italy | 13 opportunities |
A thin opportunity count is a fact about the radar's coverage of the region, not about its market: the radar is fed by European job boards first. Opportunities →
Day rates — what is measured, what is not
Measured cells
- Rest of Europe — Andorra, Bulgaria, Cyprus, Czech Republic, Estonia, Greece, Croatia, Hungary, Ireland, Liechtenstein, Lithuania, Latvia, Monaco, Malta, Poland, Romania, Slovenia, Slovakia, San Marino
- Middle East (UAE/KSA/Qatar) — United Arab Emirates, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia
- Germany / DACH — Austria, Germany
- Belgium / Luxembourg — Belgium, Luxembourg
- Switzerland — Switzerland
- Nordics (DK/SE/NO/FI) — Denmark, Finland, Iceland, Norway, Sweden
- Spain / Portugal — Spain, Portugal
- France — France
- United Kingdom — United Kingdom
- Italy — Italy
- Netherlands — Netherlands
Countries with no measured band
Albania, Armenia, Azerbaijan, Bosnia & Herzegovina, Belarus, Georgia, Israel, Iraq, Iran, Jordan, Kazakhstan, Lebanon, Moldova, Montenegro, North Macedonia, Palestinian Territories, Serbia, Russia, Syria, Türkiye, Ukraine, Kosovo, Yemen
Cells come from rate-bands.json (editorial band model, provenance per cell). Countries listed as unmeasured carry NO band: the platform refuses to transpose a neighbouring band onto them. Day rates →
Bridge groups — families already present here and elsewhere
Brand families holding entities both in this region and in at least one other. For a practice inside one of them the border is an internal process, not a market entry; for the others they are the incumbents to price against. Evidence: a curated parent key or a shared domain brand.
- Deloitte · here: United Arab Emirates, Albania, Azerbaijan, Belgium, Bulgaria, Bahrain, Switzerland, Czech Republic, Germany, Denmark, Estonia, Spain, Finland, France, United Kingdom, Croatia, Hungary, Ireland, Italy, Jordan, Kuwait, Kazakhstan, Lebanon, Lithuania, Luxembourg, Latvia, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania, Serbia, Sweden, Slovenia, Slovakia · elsewhere: Africa, North America, Asia-Pacific, Latin America (50 countries)
- IBM · here: United Arab Emirates, Austria, Azerbaijan, Belgium, Bulgaria, Bahrain, Switzerland, Czech Republic, Germany, Denmark, Estonia, Spain, Finland, France, United Kingdom, Croatia, Hungary, Ireland, Israel, Iceland, Italy, Kuwait, Kazakhstan, Lithuania, Luxembourg, Latvia, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania, Serbia, Sweden, Slovenia, Slovakia, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (48 countries)
- Accenture · here: United Arab Emirates, Belgium, Bulgaria, Bahrain, Switzerland, Germany, Denmark, Estonia, Spain, Finland, France, United Kingdom, Croatia, Hungary, Ireland, Iceland, Italy, Kuwait, Kazakhstan, Lithuania, Latvia, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Serbia, Saudi Arabia, Sweden, Slovenia, Slovakia, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (50 countries)
- PwC · here: United Arab Emirates, Albania, Azerbaijan, Belgium, Bulgaria, Bahrain, Switzerland, Czech Republic, Germany, Denmark, Estonia, Spain, Finland, France, United Kingdom, Croatia, Hungary, Ireland, Italy, Kuwait, Kazakhstan, Lithuania, Latvia, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania, Serbia, Sweden, Slovenia, Slovakia · elsewhere: Africa, North America, Asia-Pacific, Latin America (40 countries)
- EY · here: United Arab Emirates, Belgium, Bulgaria, Bahrain, Czech Republic, Germany, Denmark, Estonia, Spain, Finland, France, United Kingdom, Croatia, Hungary, Ireland, Iceland, Italy, Kuwait, Kazakhstan, Lithuania, Latvia, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania, Serbia, Sweden, Slovenia, Slovakia · elsewhere: Africa, North America, Asia-Pacific, Latin America (40 countries)
- KPMG · here: United Arab Emirates, Albania, Austria, Azerbaijan, Belgium, Bulgaria, Bahrain, Switzerland, Czech Republic, Germany, Denmark, Estonia, Spain, Finland, France, United Kingdom, Croatia, Hungary, Ireland, Italy, Kuwait, Kazakhstan, Lithuania, Latvia, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania, Serbia, Sweden, Slovenia, Slovakia · elsewhere: Africa, North America, Asia-Pacific, Latin America (32 countries)
- Capgemini · here: United Arab Emirates, Belgium, Switzerland, Czech Republic, Germany, Denmark, Spain, Finland, France, United Kingdom, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Sweden, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (34 countries)
- NTT DATA · here: United Arab Emirates, Belgium, Switzerland, Czech Republic, Germany, Denmark, Spain, France, United Kingdom, Ireland, Italy, Netherlands, Norway, Portugal, Romania, Sweden, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (28 countries)
- Fujitsu · here: United Arab Emirates, Austria, Belgium, Switzerland, Czech Republic, Germany, Denmark, Spain, Finland, France, United Kingdom, Hungary, Ireland, Italy, Norway, Poland, Portugal, Romania, Saudi Arabia, Sweden, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (20 countries)
- FNRCO · here: United Arab Emirates, Cyprus, Lebanon, Malta, Romania, Saudi Arabia, Ukraine · elsewhere: Africa, Asia-Pacific, Latin America (33 countries)
- DXC Brazil · here: United Arab Emirates, Austria, Belgium, Switzerland, Germany, Denmark, Spain, Finland, France, United Kingdom, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Saudi Arabia, Sweden, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (19 countries)
- Infosys · here: United Arab Emirates, Austria, Belgium, Switzerland, Germany, Denmark, Spain, Finland, France, United Kingdom, Hungary, Ireland, Italy, Netherlands, Norway, Portugal, Romania, Sweden, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (18 countries)
- TCS China · here: United Arab Emirates, Austria, Belgium, Switzerland, Czech Republic, Germany, Denmark, Spain, Finland, France, United Kingdom, Ireland, Italy, Netherlands, Norway, Portugal, Romania, Sweden, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (17 countries)
- Wipro · here: United Arab Emirates, Austria, Belgium, Switzerland, Czech Republic, Germany, Denmark, Spain, Finland, France, United Kingdom, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Sweden, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (17 countries)
- Hays · here: United Arab Emirates, Austria, Belgium, Switzerland, Czech Republic, Germany, Denmark, Spain, Finland, France, United Kingdom, Hungary, Ireland, Italy, Kuwait, Liechtenstein, Lithuania, Luxembourg, Netherlands, Norway, Oman, Poland, Portugal, Romania, Sweden · elsewhere: North America, Asia-Pacific, Latin America (10 countries)
- Michael Page · here: United Arab Emirates, Austria, Belgium, Bahrain, Switzerland, Germany, Spain, Finland, France, United Kingdom, Italy, Monaco, Norway, Oman, Portugal, Saudi Arabia, Sweden · elsewhere: North America, Asia-Pacific, Latin America (17 countries)
- Amrop · here: Austria, Belgium, Switzerland, Czech Republic, Germany, Denmark, Estonia, Spain, Finland, France, Greece, Croatia, Hungary, Ireland, Italy, Lithuania, Luxembourg, Latvia, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Sweden, Slovenia, Slovakia, Türkiye, Ukraine · elsewhere: Asia-Pacific (1 countries)
- Adecco · here: United Arab Emirates, Austria, Bosnia & Herzegovina, Belgium, Switzerland, Denmark, Spain, United Kingdom, Greece, Ireland, Italy, Liechtenstein, Luxembourg, Norway, Portugal, Romania, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (12 countries)
- Boyden · here: Armenia, Austria, Bulgaria, Switzerland, Czech Republic, Germany, Denmark, Spain, Finland, France, United Kingdom, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Saudi Arabia, Sweden, Slovenia, Türkiye, Ukraine · elsewhere: Africa, North America (3 countries)
- Stanton Chase · here: United Arab Emirates, Austria, Belgium, Bulgaria, Switzerland, Czech Republic, Germany, Denmark, Spain, Finland, France, United Kingdom, Greece, Hungary, Ireland, Italy, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Sweden, Türkiye · elsewhere: Africa (2 countries)
- Manpower · here: Austria, Belgium, Spain, United Kingdom, Israel, Italy, Luxembourg, Romania, Serbia, Türkiye · elsewhere: Africa, North America, Asia-Pacific, Latin America (14 countries)
- Robert Walters · here: United Arab Emirates, Switzerland, Germany, France, United Kingdom, Ireland, Italy, Kuwait, Luxembourg, Saudi Arabia · elsewhere: North America, Asia-Pacific, Latin America (11 countries)
- Talentor · here: Austria, Belgium, Switzerland, Czech Republic, Germany, Estonia, Finland, France, Croatia, Hungary, Ireland, Italy, Lithuania, Netherlands, Poland, Romania, Serbia, Sweden, Slovenia · elsewhere: Africa (2 countries)
- Odgers · here: United Arab Emirates, Austria, Switzerland, Czech Republic, Denmark, Spain, Finland, France, United Kingdom, Ireland, Luxembourg, Netherlands, Norway, Poland, Portugal, Sweden, Türkiye, Ukraine · elsewhere: Africa (1 countries)
- Randstad · here: Austria, Belgium, Germany, Denmark, Spain, United Kingdom, Greece, Italy, Netherlands, Portugal · elsewhere: North America, Asia-Pacific, Latin America (9 countries)
Local partner candidates (teaser)
- Camelot Management Consultants — Germany · ESN / systems integrators
- Resulting IT — United Kingdom · SAP specialists
- Adroit People — United Kingdom · IT generalists
- Clémentine — France · French local firms
- Consulting Point — United Kingdom · IT generalists
- GENERATIONS RECRUITMENT SRL — Belgium · IT generalists
- hekro Personalservice GmbH — Austria · IT generalists
- JOBUP BV — Belgium · IT generalists
- Octopus Group — United Kingdom · IT generalists
- Synergie Personal Austria GmbH — Austria · IT generalists
- SYNGENIA NV — Belgium · IT generalists
- TALENTFARM SRL — Belgium · IT generalists
Public directory firms headquartered in the region with no sister entity abroad, ranked by data completeness. The full ranked list per country, kind and SAP module is the Legend MCP tool find_partner_candidates; the one-call brief with buyers by industry and bridge groups from your own region is get_expansion_brief.
Entry routes — what the studies already cover
The Global Mobility study maps the intra-group transfer topology and the legal routes into Germany, the Netherlands, the United Kingdom and the United States; the Regulatory Impact study carries the EMEA jurisdiction map; the Freelancer Rates study holds the 12-region rate table and its method for unpriced markets. Together they are the regulatory and pricing half of an expansion dossier. Studies →
Get the full brief
Legend opens the SAP end-customer corpus, the firm intelligence profiles and the two MCP tools of the Expansion Desk. Firm adds the Expansion pack: partner candidates ranked per country and module, and a dated pilot with our editor.
Other regions
- North America — 1,595 firms · 2,336 customers
- Latin America — 808 firms · 1,304 customers
- Asia-Pacific — 1,517 firms · 3,235 customers
- Africa — 1,018 firms · 766 customers
Method
All figures are counts over the platform's published spines (firm directory, SAP end-customer coverage by country, live opportunity radar, professional directory, rate cells) as of the build date; nothing is extrapolated. Region = the platform's six-value geography (EMEA holds Europe and the Middle East; Africa is its own region). Group identity comes from the firm-group presence projection. Source artefact: /api/expansion-briefs.json.