Expanding an SAP AI & analytics practice into Asia-Pacific
As of 2026-09-30
The region in five numbers
Buyers — SAP end-customers by country
| India | 606 customers |
|---|---|
| Japan | 485 customers |
| Australia | 397 customers |
| China | 267 customers |
| South Korea | 266 customers |
| Vietnam | 150 customers |
| Indonesia | 142 customers |
| Thailand | 139 customers |
| Singapore | 111 customers |
| Taiwan | 95 customers |
| Hong Kong | 90 customers |
| Malaysia | 89 customers |
Counts of the SAP end-customer corpus per country. The company rows themselves are a Legend deliverable (the SAP customers section and the MCP tool find_sap_clients). SAP customers →
Competition — who already sells there
1,087 of the 1,517 listed providers have no sister entity abroad — the population a foreign practice partners with or acquires; 381 belong to a group already present in more than one region.
By kind of provider
| IT generalists | 542 firms |
|---|---|
| Unclassified | 378 firms |
| ESN / systems integrators | 186 firms |
| Big-4 & audit networks | 165 firms |
| SAP specialists | 153 firms |
| Executive search | 64 firms |
| Platforms & marketplaces | 16 firms |
| Strategy consulting | 10 firms |
| Recruitment specialists | 3 firms |
By country (top)
| India | 304 firms |
|---|---|
| Japan | 142 firms |
| Australia | 138 firms |
| China | 83 firms |
| Singapore | 75 firms |
| South Korea | 68 firms |
| Hong Kong | 59 firms |
| Vietnam | 59 firms |
| Philippines | 57 firms |
| Taiwan | 55 firms |
| Indonesia | 54 firms |
| Thailand | 54 firms |
Talent — consultants and open roles by country
Consultants in the directory
| India | 254 consultants |
|---|---|
| Australia | 36 consultants |
| Japan | 23 consultants |
| Singapore | 13 consultants |
| Malaysia | 5 consultants |
| China | 3 consultants |
| New Zealand | 3 consultants |
Live opportunities
| India | 128 opportunities |
|---|---|
| Australia | 11 opportunities |
| Singapore | 10 opportunities |
| Indonesia | 1 opportunities |
| Japan | 1 opportunities |
| Malaysia | 1 opportunities |
| Philippines | 1 opportunities |
A thin opportunity count is a fact about the radar's coverage of the region, not about its market: the radar is fed by European job boards first. Opportunities →
Day rates — what is measured, what is not
Measured cells
—
Countries with no measured band
Afghanistan, Australia, Bangladesh, Brunei, Bhutan, China, Fiji, Micronesia, Hong Kong, Indonesia, India, Japan, Kyrgyzstan, Cambodia, Kiribati, South Korea, Laos, Sri Lanka, Marshall Islands, Myanmar (Burma), Mongolia, Maldives, Malaysia, Nepal, Nauru, New Zealand, Papua New Guinea, Philippines, Pakistan, Palau, Solomon Islands, Singapore, Thailand, Tajikistan, Timor-Leste, Turkmenistan, Tonga, Tuvalu, Taiwan, Uzbekistan, Vietnam, Vanuatu, Samoa
No rate cell covers this region. The freelancer-rates study publishes no band here rather than extrapolating a European median; use its method and stack/vertical premia, not its local numbers. Day rates →
Bridge groups — families already present here and elsewhere
Brand families holding entities both in this region and in at least one other. For a practice inside one of them the border is an internal process, not a market entry; for the others they are the incumbents to price against. Evidence: a curated parent key or a shared domain brand.
- Deloitte · here: Australia, Bangladesh, China, Hong Kong, Indonesia, India, South Korea, Malaysia, New Zealand, Pakistan, Thailand, Taiwan, Uzbekistan · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (74 countries)
- IBM · here: Australia, Bangladesh, China, Hong Kong, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Pakistan, Thailand, Taiwan · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (74 countries)
- Accenture · here: Australia, Bangladesh, China, Hong Kong, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Pakistan, Singapore, Thailand, Taiwan · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (70 countries)
- PwC · here: Australia, Bangladesh, India, South Korea, Malaysia, New Zealand, Pakistan, Thailand, Taiwan · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (65 countries)
- EY · here: Australia, Bangladesh, China, Hong Kong, India, South Korea, Malaysia, New Zealand, Pakistan, Thailand, Taiwan · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (61 countries)
- KPMG · here: Australia, Bangladesh, India, South Korea, Malaysia, Pakistan, Uzbekistan · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (60 countries)
- Capgemini · here: Australia, China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan, Vietnam · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (42 countries)
- NTT DATA · here: Australia, China, Hong Kong, Japan, Malaysia, Thailand, Taiwan · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (38 countries)
- Fujitsu · here: Australia, China, Indonesia, India, Japan, South Korea, Malaysia, Philippines, Singapore, Thailand, Vietnam · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (30 countries)
- FNRCO · here: Bangladesh, Brunei, Bhutan, Fiji, Cambodia, Laos, Myanmar (Burma), Maldives, Nepal, Papua New Guinea, Pakistan, Solomon Islands, Tonga, Vanuatu, Samoa · elsewhere: Africa, EMEA (Europe & Middle East), Latin America (25 countries)
- DXC Brazil · here: Australia, China, Hong Kong, Indonesia, South Korea, Malaysia, Philippines, Thailand, Taiwan, Vietnam · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (29 countries)
- Infosys · here: Australia, China, Hong Kong, Indonesia, India, South Korea, Malaysia, Philippines, Taiwan · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (28 countries)
- TCS China · here: Australia, China, Hong Kong, India, South Korea, Malaysia, Philippines, Taiwan · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (28 countries)
- Wipro · here: Australia, China, Hong Kong, India, South Korea, Philippines, Thailand, Taiwan · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (28 countries)
- Hays · here: Australia, China, Hong Kong, Japan, Malaysia, Singapore, Taiwan, Vietnam · elsewhere: North America, EMEA (Europe & Middle East), Latin America (27 countries)
- Michael Page · here: Australia, China, Hong Kong, Indonesia, India, Japan, Malaysia, Singapore, Thailand, Taiwan, Vietnam · elsewhere: North America, EMEA (Europe & Middle East), Latin America (23 countries)
- Amrop · here: South Korea · elsewhere: EMEA (Europe & Middle East) (29 countries)
- Adecco · here: China, Hong Kong, Indonesia, Japan, South Korea, Singapore, Taiwan, Vietnam · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (21 countries)
- Manpower · here: China, Hong Kong, Indonesia, Philippines, Singapore, Taiwan, Vietnam · elsewhere: Africa, North America, EMEA (Europe & Middle East), Latin America (17 countries)
- Robert Walters · here: Australia, China, Hong Kong, Indonesia, Japan, South Korea, New Zealand, Singapore, Taiwan · elsewhere: North America, EMEA (Europe & Middle East), Latin America (12 countries)
- Randstad · here: Australia, Hong Kong, India, South Korea, Malaysia, New Zealand, Singapore · elsewhere: North America, EMEA (Europe & Middle East), Latin America (12 countries)
- Atos · here: Australia, China · elsewhere: EMEA (Europe & Middle East), Latin America (14 countries)
- ACESA · here: Japan · elsewhere: Africa, EMEA (Europe & Middle East), Latin America (14 countries)
- KPMG · here: China, Hong Kong, New Zealand, Thailand, Taiwan · elsewhere: Africa (9 countries)
- Robert Half · here: Hong Kong, Singapore · elsewhere: North America, EMEA (Europe & Middle East), Latin America (12 countries)
Local partner candidates (teaser)
- Booth & Partners — Philippines · IT generalists
- EPS Philippines — Philippines · IT generalists
- John Clements — Philippines · IT generalists
- PeopleLake Group — Malaysia · IT generalists
- Seekers Malaysia — Malaysia · IT generalists
- Silverlink Technologies — India
- Talentnet — Vietnam · IT generalists
- Absolute IT — New Zealand · IT generalists
- Avomind — Hong Kong · IT generalists
- Consult Recruitment — New Zealand · IT generalists
- Curran Daly & Associates — Philippines · IT generalists
- Drake International Philippines — Philippines · IT generalists
Public directory firms headquartered in the region with no sister entity abroad, ranked by data completeness. The full ranked list per country, kind and SAP module is the Legend MCP tool find_partner_candidates; the one-call brief with buyers by industry and bridge groups from your own region is get_expansion_brief.
Entry routes — what the studies already cover
The Global Mobility study maps the intra-group transfer topology and the legal routes into Germany, the Netherlands, the United Kingdom and the United States; the Regulatory Impact study carries the EMEA jurisdiction map; the Freelancer Rates study holds the 12-region rate table and its method for unpriced markets. Together they are the regulatory and pricing half of an expansion dossier. Studies →
Get the full brief
Legend opens the SAP end-customer corpus, the firm intelligence profiles and the two MCP tools of the Expansion Desk. Firm adds the Expansion pack: partner candidates ranked per country and module, and a dated pilot with our editor.
Other regions
- EMEA (Europe & Middle East) — 6,508 firms · 7,569 customers
- North America — 1,595 firms · 2,336 customers
- Latin America — 808 firms · 1,304 customers
- Africa — 1,018 firms · 766 customers
Method
All figures are counts over the platform's published spines (firm directory, SAP end-customer coverage by country, live opportunity radar, professional directory, rate cells) as of the build date; nothing is extrapolated. Region = the platform's six-value geography (EMEA holds Europe and the Middle East; Africa is its own region). Group identity comes from the firm-group presence projection. Source artefact: /api/expansion-briefs.json.