Expanding an SAP AI & analytics practice into Latin America
As of 2026-09-30
The region in five numbers
Buyers — SAP end-customers by country
| Brazil | 373 customers |
|---|---|
| Argentina | 214 customers |
| Mexico | 188 customers |
| Colombia | 137 customers |
| Chile | 126 customers |
| Peru | 72 customers |
| Panama | 23 customers |
| Venezuela | 23 customers |
| Ecuador | 21 customers |
| Costa Rica | 20 customers |
| Dominican Republic | 20 customers |
| Bolivia | 15 customers |
Counts of the SAP end-customer corpus per country. The company rows themselves are a Legend deliverable (the SAP customers section and the MCP tool find_sap_clients). SAP customers →
Competition — who already sells there
466 of the 808 listed providers have no sister entity abroad — the population a foreign practice partners with or acquires; 302 belong to a group already present in more than one region.
By kind of provider
| IT generalists | 313 firms |
|---|---|
| ESN / systems integrators | 147 firms |
| Unclassified | 130 firms |
| SAP specialists | 118 firms |
| Big-4 & audit networks | 81 firms |
| Platforms & marketplaces | 17 firms |
| Executive search | 2 firms |
By country (top)
| Brazil | 184 firms |
|---|---|
| Mexico | 85 firms |
| Argentina | 69 firms |
| Chile | 63 firms |
| Colombia | 53 firms |
| Peru | 38 firms |
| Venezuela | 26 firms |
| Puerto Rico | 22 firms |
| Bolivia | 20 firms |
| Honduras | 20 firms |
| Nicaragua | 20 firms |
| Paraguay | 20 firms |
Talent — consultants and open roles by country
Consultants in the directory
| Brazil | 15 consultants |
|---|---|
| Argentina | 6 consultants |
| Chile | 5 consultants |
| Puerto Rico | 3 consultants |
Live opportunities
| Mexico | 17 opportunities |
|---|---|
| Brazil | 16 opportunities |
| Panama | 1 opportunities |
A thin opportunity count is a fact about the radar's coverage of the region, not about its market: the radar is fed by European job boards first. Opportunities →
Day rates — what is measured, what is not
Measured cells
—
Countries with no measured band
Argentina, Barbados, Bolivia, Brazil, Bahamas, Belize, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, Guatemala, Guyana, Honduras, Haiti, Jamaica, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Paraguay, Suriname, El Salvador, Trinidad & Tobago, Uruguay, Venezuela
No rate cell covers this region. The freelancer-rates study publishes no band here rather than extrapolating a European median; use its method and stack/vertical premia, not its local numbers. Day rates →
Bridge groups — families already present here and elsewhere
Brand families holding entities both in this region and in at least one other. For a practice inside one of them the border is an internal process, not a market entry; for the others they are the incumbents to price against. Evidence: a curated parent key or a shared domain brand.
- Deloitte · here: Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Panama, Peru, Puerto Rico, Venezuela · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (74 countries)
- IBM · here: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Paraguay, El Salvador, Venezuela · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (69 countries)
- Accenture · here: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Paraguay, El Salvador, Venezuela · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (66 countries)
- PwC · here: Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Mexico, Panama, Peru, Puerto Rico, Venezuela · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (62 countries)
- EY · here: Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Mexico, Panama, Peru, Puerto Rico, Venezuela · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (60 countries)
- KPMG · here: Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Mexico, Panama, Peru, Puerto Rico, Venezuela · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (55 countries)
- Capgemini · here: Argentina, Bolivia, Brazil, Chile, Colombia, Honduras, Mexico, Nicaragua, Peru, Paraguay, El Salvador, Venezuela · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (42 countries)
- NTT DATA · here: Bolivia, Brazil, Chile, Colombia, Honduras, Mexico, Nicaragua, Peru, Puerto Rico, Paraguay, El Salvador, Venezuela · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (33 countries)
- Fujitsu · here: Argentina, Brazil, Chile, Colombia, Mexico, Peru · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (35 countries)
- FNRCO · here: Bolivia, Belize, Dominican Republic, Ecuador, Guyana, Honduras, Nicaragua, Panama, Paraguay, El Salvador, Uruguay, Venezuela · elsewhere: Africa, Asia-Pacific, EMEA (Europe & Middle East) (28 countries)
- DXC Brazil · here: Argentina, Brazil, Chile, Colombia, Mexico, Peru · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (33 countries)
- Infosys · here: Argentina, Brazil, Chile, Colombia, Mexico, Peru · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (31 countries)
- TCS China · here: Argentina, Brazil, Chile, Colombia, Mexico, Peru · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (30 countries)
- Wipro · here: Argentina, Brazil, Chile, Colombia, Mexico, Peru · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (30 countries)
- Hays · here: Brazil · elsewhere: North America, Asia-Pacific, EMEA (Europe & Middle East) (34 countries)
- Michael Page · here: Argentina, Brazil, Chile, Colombia, Mexico · elsewhere: North America, Asia-Pacific, EMEA (Europe & Middle East) (29 countries)
- Adecco · here: Brazil, Peru · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (27 countries)
- Manpower · here: Argentina, Chile, Mexico, Peru · elsewhere: Africa, North America, Asia-Pacific, EMEA (Europe & Middle East) (20 countries)
- Robert Walters · here: Argentina · elsewhere: North America, Asia-Pacific, EMEA (Europe & Middle East) (20 countries)
- Randstad · here: Brazil · elsewhere: North America, Asia-Pacific, EMEA (Europe & Middle East) (18 countries)
- Experis · here: Brazil · elsewhere: North America, EMEA (Europe & Middle East) (16 countries)
- Atos · here: Argentina, Brazil, Colombia, Mexico · elsewhere: Asia-Pacific, EMEA (Europe & Middle East) (12 countries)
- ACESA · here: Costa Rica, Guyana, Trinidad & Tobago · elsewhere: Africa, Asia-Pacific, EMEA (Europe & Middle East) (12 countries)
- Sopra · here: Brazil · elsewhere: Africa, EMEA (Europe & Middle East) (14 countries)
- Stefanini · here: Bolivia, Brazil, Chile, Colombia, Honduras, Nicaragua, Peru, Puerto Rico, Paraguay, El Salvador, Venezuela · elsewhere: Africa, North America (4 countries)
Local partner candidates (teaser)
- IT WORKERS — Chile · IT generalists
- Kaptas Global — Brazil · IT generalists
- Lupa — Peru · IT generalists
- T-MAPP — Colombia · IT generalists
- eHunting Latam — Chile · IT generalists
- Hprojekt Group — Brazil · IT generalists
- HR BURO — Chile · IT generalists
- HUNT IT TECH — Brazil · IT generalists
- RSG Brasil Headhunters — Brazil · IT generalists
- Samper HH — Ecuador · IT generalists
- Ventes Recruiting — Mexico · IT generalists
- Wirbi — Peru · IT generalists
Public directory firms headquartered in the region with no sister entity abroad, ranked by data completeness. The full ranked list per country, kind and SAP module is the Legend MCP tool find_partner_candidates; the one-call brief with buyers by industry and bridge groups from your own region is get_expansion_brief.
Entry routes — what the studies already cover
The Global Mobility study maps the intra-group transfer topology and the legal routes into Germany, the Netherlands, the United Kingdom and the United States; the Regulatory Impact study carries the EMEA jurisdiction map; the Freelancer Rates study holds the 12-region rate table and its method for unpriced markets. Together they are the regulatory and pricing half of an expansion dossier. Studies →
Get the full brief
Legend opens the SAP end-customer corpus, the firm intelligence profiles and the two MCP tools of the Expansion Desk. Firm adds the Expansion pack: partner candidates ranked per country and module, and a dated pilot with our editor.
Other regions
- EMEA (Europe & Middle East) — 6,508 firms · 7,569 customers
- North America — 1,595 firms · 2,336 customers
- Asia-Pacific — 1,517 firms · 3,235 customers
- Africa — 1,018 firms · 766 customers
Method
All figures are counts over the platform's published spines (firm directory, SAP end-customer coverage by country, live opportunity radar, professional directory, rate cells) as of the build date; nothing is extrapolated. Region = the platform's six-value geography (EMEA holds Europe and the Middle East; Africa is its own region). Group identity comes from the firm-group presence projection. Source artefact: /api/expansion-briefs.json.