Telco & Media Analytics

As of 2026-08-16

Edited by Cédric-Olivier Mâry, sole editor and publication director — 27 years in the SAP ecosystem. How these pages are produced, and where automation is used.

Telco and media analytics is one of the few SAP verticals where the raw data — millions of billing and impression events per second — and the boardroom artefact — an SAC subscriber story read on a tablet — sit at opposite ends of the same pipeline; the consultant's job is closing that gap, not building another dashboard. The week-one decision that matters: stay on BW/4HANA as the analytic layer until SAP's S/4T CDS content covers roughly 60% of the client's use cases, then move to Datasphere — reversing that order burns months rebuilding proven billing logic. The number a partner opens with: for a 2.4-million-subscriber operator, cutting monthly churn by 0.3 percentage points is worth about €2.5M in additional annual revenue, and a well-scoped churn model can be worth roughly €7M on a 2-million-subscriber base. Consultants who can prove IS-T/S/4T data-model fluency plus subscriber or audience analytics delivery command €1,100–1,400/day in EMEA against €850–1,050 for a generalist — a 20–35% premium — because fewer than 200 practitioners in the market can currently back that claim with real delivery (EMEA, 2023–2024).